Brooder Hotsite Business Solutions /// Website Design & Development

iWEBAPP web design company has planned, created and developed Brooder’s Business Solutions new institutional hotsite. The website was developed using the “One Page” style with CMS WordPress to facilitate content management from both institutional and blog areas. Brooder is a Hub for startups and students to exchange ideas, learn and collaborate together in a modern and uplift space.

The Challenge

Brooder OBJECTIVES

Improve brand equity and online reach through branded storytelling
Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
Improve the experience and usability via robust Google Maps API integrations, events calendar e lead capturing forms
Create a more user-friendly and more visual product story with improved navigation and filtering

Planning

We conducted a survey of services and target audience and based on this, we outline what would be the best website design to use, where we adopted the “One Page” style. We also created a Blog to help with site SEO indexing, as the “One Page” style doesn’t allow multiple keywords to be worked out for the site’s main content.

Design

One of the main goals of the project design was to create a clean interface that presented the whole concept of what Brooder is and how it could help its users.

For this, we used a “One Page” style layout where the home page of the site already brings, in practice, what is Brooder, what it offers, what are its differentials and how the public may contact us.