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How to streamline the management of your e-commerce enterprise with seamless efficiency in 2024
If you have or are thinking of developing e-commerce for your business, it is important to know how to prepare to manage it to get good results. That’s why we have prepared a guideline that can help you manage your an e-commerce with excellence. Let’s dive in!
If there’s one thing consumers want, they’re options. In the increasingly competitive e-commerce scenario, a person can usually find what they are looking for in various channels, make purchases using their preferred payment method and receive orders whenever and wherever wanted.
Faced with this scenario, the possibilities and conveniences that make up the e-commerce ecosystem will continue to grow. However, it is important that companies know what the trends are to keep up with them.
The most successful companies adapt to changes and implement best practices with their strategies.
As an entrepreneur, your goal is to innovate with new ideas and perspectives. There are free e-commerce course options on the market that you can consider taking. In this article, we will take a look at the best e-commerce practices you can use to expand your business in 2022.
Here is a list with some important tips for e-commerce, which will help you manage your e-commerce business more effectively and get more sales.
1. Start by creating SMART goals
Setting goals is important for any business, because it gives you a clear focus on what to do. But you shouldn’t set random goals. You need to set SMART goals that will become the main focus of you and your team.
But, after all, what are these goals? SMART goals are the desired results of your business that revolve around actionable steps. See below how they work.
Specific (S) – Setting specific goals is crucial to achieving success. When your goals are clear, you will find it easier to focus on what needs to be done.
Measurable (M) – Ideally, your goals should be measurable so that you can evaluate your progress.
Achievable (A) – Your goals need to be actionable so that you can plan them effectively. Work on your goals one step at a time.
Relevant (R) – It is one thing to set meaningful goals, but you need these goals to be realistic. Otherwise, you will end up dreaming about the possibilities and will not act.
Temporal (T) – Your goals must have a specific deadline attached to them. This helps you prioritize your tasks and motivates you to complete them within the specified time frame.
By setting SMART goals, you get a better view of where your company is going.
2. Reinvest profits in your marketing strategies
You have successfully marketed your products and generated profit by obtaining many customers (sales). What’s the next step?
Now you need to reinvest profit in your marketing strategies. You have probably already made some investment in marketing to promote your business, so why not capitalize on this by further promoting your company?
Think of it as an investment in which you generate even more profit in the future. By reinvesting your profits in your marketing strategies, you can take advantage of your success this year and strengthen your future marketing efforts next year.
3. Offer several payment options
Customers value the flexibility of various payment options because they make their lives easier. As an entrepreneur, you must adapt your services according to the needs/preferences of your target audience.
PayPal is the most popular choice for international e-commerce stores. However, there are many other options of companies that facilitate payments on e-commerce platforms.
Choose payment options that best suit your e-commerce and the buying habits of your consumers.
4. Track KPIs when managing an e-commerce
Key performance indicators help online companies make strategic decisions based on data. Thus, you should monitor the main metrics of your online store as much as possible.
This way, you can track your progress and evaluate the performance of your business. After all, as an entrepreneur, you need to make confident, not irrational decisions.
Feelings can often hinder good decision-making and, to avoid this, you must let the data guide your strategies and not your emotions.
5. Use email marketing
There is a common misconception that email marketing is dead. But this could not be further from the truth, because email marketing is crucial to building relationships with your leads.
Without it, your conversion rates will fall and you will find it a challenge to connect with your audience on a personal level.
Of course, social media marketing is more impactful, but it does not take away the value of email marketing. That’s why you should build your email list to establish deeper connections with your potential customers.
6. Make your website compatible with mobile devices
A good website is the backbone of a successful e-commerce store. If your site looks clumsy and loads slowly, wait for the site visitors to leave in a matter of seconds.
You don’t want your marketing efforts to be wasted due to a bad website. Therefore, creating websites should focus on making them as mobile-friendly as possible.
Keep in mind that the vast majority of customers today use their smartphones to search for products/services.
Your site should be optimized for mobile devices so that visitors to your site can have a good browsing experience. This makes it easier for them to find exactly what they are looking for, which increases the credibility of your brand.
7. Write an excellent text
When it comes to creating product listings, your goal is to write a clear and concise copy (text). Do not be tempted to bottle the product description with all kinds of keywords, as this will affect the visibility of your content.
What you should do is highlight the features of the product and answer important questions your customers may have.
When a customer reads a bad copy, he instantly realizes that the seller is not reliable. Most importantly, you want to be consistent with your descriptions in your products. In this way, you can communicate effectively with your target audience.
8. Opt for faster shipping options
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Customers associate faster delivery times with a trusted brand. Online shoppers definitely want their package to arrive as soon as possible.
By committing to faster shipping options, you prove your reliability as an online store and build trust with your consumers.
Of course, you will want to measure costs to determine whether faster delivery speeds are worth it or not. But in most cases, your customers will thank you for it and end up as recurring customers in the future.
9. Be where your audience is
This practice may seem a little obvious, but it is surprising how many e-commerce stores ignore it. To generate more sales, you need to be where your audience is.
For example, if your target audience is 18 to 25 years old, you will probably see them on TikTok and Instagram. You want to focus your marketing efforts on the right platforms to get the best results.
The good news is that there are many online tools, where you can learn more about your target audience, such as Google’s Consumer Barometer (Think With Google), for example. Take advantage of the tools to maximize your marketing efforts.
10. Create an referral program
If you want to win more customers, you need to create a referral program. A referral program encourages your existing customers to bring new ones, encouraging them.
Incentives can come in the form of discounts, coupons or gift cards. The best thing about referral programs is that you establish stronger relationships with your existing customer base while attracting new customers.
A referral program also helps to promote your brand. For small and medium-sized businesses, this is a marketing tactic that is worth considering in 2022.
11. Raise your customer service
There is more to building a respectable brand than just selling a great product. You need to support this with excellent customer service to maximize your customer retention rate.
You will notice that the main online brands have a loyal audience of consumers, and this is because they offer exceptional customer support along with their high-quality products.
How to improve customer service? By asking for feedback directly from your consumers. Take the time to understand your needs and concerns.
Be quick with your response times and always make sure that the customer is satisfied at the end of a call. These small changes will make a huge difference in the general perception of your brand.
12. Enjoy Google My Business
Here is a practice that will direct traffic to your website and your physical store; set up Google My Business. This is a free tool that allows you to display important information about your company, such as the website, contact information, address and much more.
Google My Business is great for search engine optimization, as it helps you appear at the top of search rankings.
The tool is free and all companies should use it to improve their visibility in search engines.
According to recent surveys, 23% of business buyers considered customer testimonials a superior confidence factor, while 20% looked for reference cases for warranty.
Therefore, putting a great effort into creating and curating social proof will not only serve to dispel doubts about your ability to meet expectations; the feedback you receive can also help you improve your offer of products and services.
14. Focus on social media
Social media networks help small businesses build relationships and trust with leads and convert them into customers. Increasing customer loyalty to a brand over time contributes to engaging customers for a long period of time.
When using social media, you have the chance to be recommended to a person who is looking for goods.
In addition, someone who has already bought products from you and was satisfied with the purchase, service and quality, will probably recommend your store or brand.
People will probably buy products online from stores or brands that have been recommended. And often customers rely on personal recommendations on social media.
Of course, not only do recommendations play an important role in online shopping, but there are also reviews that people check before buying.
For this reason, it is important for any e-commerce company to request evaluations of products and services from customers, in addition to asking to share or recommend them.
The idea of using social media is simple: the more people talk about your business, the more value you seem to have for others.
15. Implement chatbots to manage an e-commerce
Artificial intelligence chatbot technology is allowing companies of all sizes to provide more immediate customer support.
This not only creates opportunities to offer better customer experiences, but also allows companies to collect valuable customer data and insights.
This data can be used to make your experiences even more personal and convenient, always thinking about customer satisfaction.
And although this technology can reduce operating costs, it is important to note that chatbots are not necessarily intended to replace human employees, but to complement and inform their service resources.
For example, bots can help customers outside normal opening hours and, if necessary, connect them to a real person. Once again, it all comes down to giving consumers options.
Are you preparing your e-commerce for what lies ahead? By implementing the best e-commerce practices for 2022, you will be putting your company in the best position to succeed.
Be sure to follow these practices and implement them in your strategies throughout this year. This way, you can maintain the profitability of your business and make it reach new heights.
We hope you liked our tips and that they can help you do the best possible management of your e-commerce.
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